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Services overview
Search engine optimization (SEO)
Web site usability
Information architecture
Web site design
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Search engine optimization and site usability training

Online and on-site training in SEO, Usability, IA, and UXD


No one knows your website as well as you do, we have often found that training your staff or a few select personnel in your company is more a cost-effective solution for many organizations. We train on a wide variety of topics, including but not limited to:

Search engine optimization (SEO) training

Omni's web SEO training can be on-site or online. Training is tailored for any type of organization (small, medium, enterprise, non-profit, etc.)

All training includes printable PDFs that we will update for a period of a year in the even there are major changes in search engine algorithms.

Below is a sample SEO training agenda:

  • Introduction to SEO: terms & definitions
  • Principle building blocks

    • Keyword research
    • Labeling best practices
    • Copywriting
    • Content marketing
  • Findability & SEO

    • Information architecture (IA) for findability
    • Website usability best practices for findability
  • Search-engine friendly website design

    • How to identify, manage, & minimize duplicate content
    • Website migrations & redesign
  • Link development & competitive analysis

    • Link prospecting
    • How to ask for & obtain links
    • Social media optimization (SMO)
  • SEO guidelines & best practices
  • Search engine spam: what NOT to do
  • Specialty SEO

    • PDF optimization
    • Video search optimization
    • Image search optimization
    • SEO for other file types
    • Local search optimization
    • Academic SEO
  • Web searcher behaviors - how to accommodate them
  • Web searcher experience
  • Exercises

Request quote for SEO training

Website usability & user experience training

Omni's usability/UX training can also be on-site or online.

Many organizations confuse usability and user experience (UX). This confusion often leads to miscommunication and substandard websites.

Omni strives for all organizations to have a user-centric approach. Our certified instructors teach a common vocabulary to enhance communication and development.

Below is a sample usability/UX training agenda:

  • Introduction to website usability: terms & definitions
  • Website usability fundamentals

    • Effectiveness
    • Efficiency
    • Learnability
    • Memorability
    • Error prevention, handling, & recovery
    • User satisfaction
  • Personas & persona development
  • Task analysis & scenario development
  • Usability testing for search engine visibility

    • Formative usability testing
    • Summative usability testing
  • 7 facets of user experience design (UXD)
  • User-centered design (UCD)
  • How to measure usability
  • Website usability heuristics & best practices
  • Debunking common usability/UX myths & misconceptions
  • Exercises

Search usability™ training

  • A combination of SEO & website usability/UX training

Request quote for usability training

Information architecture & navigation design training

Many organizations confuse information architecture (IA) and navigation. This confusion often leads to miscommunication and substandard websites.

Omni's IA & navigation training agendas are tailored for each organization. We strive for all attendees to use a common vocabulary to enhance communication and development.

Below is a sample agenda:

  • Introduction to IA & website navigation: terms and definitions
  • Understanding IA: what it is & is NOT
  • Why IA is important
  • 5 key components of information architecture

    • Organization(al) schemes
    • Labeling
    • Prioritization
    • Structure
    • Search
  • Examples of good/poor architecture
  • IA activities & deliverables
  • Information architecture vs. technical architecture
  • How to document & evaluate IA
  • Information architecture & navigation design

    • Purpose of navigation
    • Types of navigation
    • Essential navigation attributes
  • Examples of good/poor navigation
  • Exercises

We always tailor our training for each company, including tailored training for different departments (IT, Art Department, Web Development, and Content Management).

request quote for IA and navigation training

If you have any questions about Omni Marketing Interactive's training services for search engine optimization (SEO), website usability, or information architecture (IA), please call us at 847-426-4256.