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Search Engine Visibility book

Authored by Shari Thurow

In January 2003, the first edition of Search Engine Visibility, through New Riders Publishing was released. Our founder and SEO, Shari Thurow finished the second edition, released August 2007. The French version of the book was released in February 2008. Search Engine Visibility book

Search engine visibility is not merely obtaining top positions in search results. Rather, search engine visibility is designing, writing and creating a website primarily for your site's visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites.

How your site appears in search results is important, and guiding your visitors to the most appropriate page on your site is equally important. In other words, a search-engine friendly site is also a user-friendly site.

Shari is also the originator of the Search Usability™ Analysis. A top search engine position is useless if your target audience does not take desired actions on your website, which is why both search-engine friendliness and user-friendliness are equally important. Our book addresses both issues.

Some of the topics addressed in Search Engine Visibility include:

  • How to write search-engine friendly sales copy
  • Search-engine friendly design solutions
  • How to increase your website's popularity
  • How to optimize PDFs
  • Optimizing graphic images
  • Video optimization
  • Blogs and other social media
  • Solutions for dynamic websites
  • Submission guidelines

The book has a companion site to assist web designers and search engine marketers. Visit the Search Engine Visibility Companion Site.

Also see Shari's other book, When Search Meets Web Usability.


Search engine optimization


Website usability services


SEO & usability training

If you have any questions about Omni Marketing Interactive's search engine optimization (SEO), website usability, information architecture (IA), or user experience design services, please call us at 847-426-4256.