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Publications

Articles on search engine optimization (SEO), website usability, information architecture (IA), and the user/searcher experience

Omni Marketing Interactive has been featured in many online marketing and design publications worldwide. Below are links to online marketing and design publications we are featured in:

Current | 2015-16 | 2013-14 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007


Current SEO publications

Search Engine Land

Authority photoRelevance vs. authority: Which link has more value? (Part 2)
In part two of a three-part series about authority vs. relevance in link building, hear from experts who favor authority. (The answer really is "it depends," but learn why Shari Thurow tends to favor authority).


Website usability, design, and conversionsUXPod logo

Metadata, Artificial Intelligence, & Search Engines: An Interview with Shari Thurow

UXpod with Gerry Gaffney

The user experience (UX) podcast provides a platform for discussing topics of interest to UX practictioners & people who want to learn more about UX.

In this podcast episode, Gerry Gaffney interviews Omni founder, Shari Thurow. They discuss:

  • Metadata.The importance of metadata in different types of digital documents.
  • Artificial intelligence. How you can optimize your website for AI & machine learning.
  • Search engine spam. What not to do.
  • Search engine optimization. SEO as a critical component of the findability facet of UX. SEO stereotypes & misconceptions.

The Zip Local Marketing Podcast (zipsprout)

Local SEO imageUser Experience (UX) for Local SEO
How site architecture can help...or hurt...your local search engine visibility & searcher experience. Learn about missed opportunities on both national sites (with local presences) and purely local websites.


Roundups

SEO tools - image103 Experts Explain How to Learn SEO
(If They Had to Start Over)

Learning search engine optimization as part of the website usability & the user experience (UX) processes made web-search pioneer Shari Thurow a better designer/developer.


SEO tools - imageThe Best SEO Tools: 143 SEO Experts Cast Their Votes
SEO pioneer Shari Thurow weighs in on her 3 favorite SEO tools. Hint: Her answers will likely surprise you. Shari favors quality over quantity...& the premise of users first, technology second.


If you have any questions about Omni Marketing Interactive's search engine optimization (SEO), website usability, information architecture (IA), or web design services, please call us at 847-426-4256.