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Search engine optimization and UX design conferences

Omni Marketing Interactive has been featured at search engine marketing, usability, information architecture (IA), and web design events worldwide. Our Search Engine Optimization (SEO) Director, Shari Thurow, has been a top-ranked conference speaker for 20+ years.

Below are links to search engine conferences and other events we will be speaking at:

Search Marketing Expo Click to go to Search Marketing Expo web site

UX and E-A-T: More Connected Than You Think

Learn actionable ways to support Google's E-A-T (expertise, authority, trustworthiness) guidelines and simultaneously enhance the searcher / user experience (UX).

  • Get tips on how to craft content assets to build authority.
  • Actionable items that support overlapping E-A-T and UX guidelines for:

    • Increased search engine visibility
    • Enhanced search listings
    • More user engagement
  • Also view common mistakes that affect your website’s credibility.

Conference location:

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World Information Architecture Day 2020

How to Architect Digital Content Assets for Websites & Intranets (Workshop)

You worked hard on your website or intranet. You identified important keywords for each user persona. Analytics data shows steady traffic from new and repeat visitors. The sites contain useful, compelling content that consistently grabs users’ attention.

So why is your website and intranet not getting the traffic they deserve? What are missing ingredients? The answer: properly architected link-worthy, share-worthy digital content assets. The information architecture (IA) element applies to content assets as well as the main areas of a site.

In this interactive, half-day workshop, you will learn:

  • Types of content assets that all websites & intranets should have
  • Step-by-step process of optimizing specific content assets
  • How to make content sharable & engaging
  • Blog dos and don'ts
  • How to craft content assets to build authority
  • Common mistakes that affect credibility
  • Tools for link building & social media outreach

Attendees will leave with an understanding of how to build scalable, efficient, and high-impact content assets.

Downloadable PDFs, spreadsheets, and checklists included.

Conference location:

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The Information Architecture Conference

Sense-Making, Search Systems, & Site Optimization (Workshop)

The Information Architecture Conference logoWhen people want to locate and discover information, they can simply type keywords into a search engine (not only Google) and select items from the first page of search results, right? This is the current mental model of how search/retrieval works for most users of all ages.

Sense-making is a searcher behavior that information architects, user experience (UX) and usability pros should not ignore. Search listings not only should make sense to individuals, they should also make sense to groups of people.

This workshop will answer the following questions:

  • Which parts of a search listing must make sense to people before they will click (or tap) on a link?
  • Where does sense-making occur during different parts of a search task?
  • What do common search systems use for display in search listings?
  • Does the type of search query affect the type of information that must make sense in search listings? (Short answer: yes!)
  • How can we architect search listings so that they make sense for multiple target audiences?

During this workshop you’ll learn how to implement sense-making and search into personas, using a base template. Each attendee can tailor his or her persona based on what they learn in the tutorial.

Conference location:

  • Sheraton New Orleans Hotel (event moved online)
    New Orleans, LA
    April 15, 2020

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Science Gateways Community Institute Annual ConferenceGateways 2020 banner

The Poster Showcase is open to all registered participants of Gateways 2020. At this online event, each poster gets its own Zoom room for a live discussion with other attendees.

Accessibility Compliance and Assessments for Gateway Websites in Life Sciences: Toward Inclusive Design

One main purpose of information architecture and site navigation is to enhance the effectiveness of user interfaces (UIs) by supporting and enabling task completion, accessibility, and sustainability. This is of particular importance for science gateways given the complexity of information on portal sites.

We examined the accessibility of 50 randomly selected gateway websites in the Life Sciences category in the Science Gateways Community Institute (SGCI) catalog, using both manual and automated methodologies. We evaluated sites as per W3C, WCAG 2.1, and Section 508 standards. The most common accessibility success in these websites was URL structure, which enables web browsers and search engines to access content.

Conference location:

  • Event moved online
    Week of October 12, 2020
    Week of October 19, 2020

US Search AwardsUS Search Awards banner

The US Search Awards celebrates the very best in pay-per-click (PPC), search engine optimization (SEO), and Content Marketing from across the United States. Judges acknowledge and reward the best agencies, campaigns, and individuals working in the search industry.

Conference location:

  • The Cosmopolitan of Las Vegas
    Las Vegas, Nevada
    October 15, 2020

Conferences, Webinars, and Other Events

SEO & UX Content Writing: 8 Guidelines for User Engagement & Conversions

User engagement sessionContent writing and labeling are critical for achieving user engagement and conversions. Search engines' main goals include giving searchers the best answers to their desired content. Your website's content should accomplish three goals:

  1. Be findable
  2. Appeal to your target audience (prospects, customers, clients, etc.)
  3. Solve users' wants and needs

Part of the SEO process is user engagement. Users should engage right away with your website's search listings. What items encourage users to click (or tap) on your search listing? User experience (UX) becomes more critical after users land on your site. How are you enhancing UX and user engagement? What factors drive users to take action?

In this interactive training course and site clinic, SEO & UX expert Shari Thurow will show you her proven guidelines for achieving effective SEO listings, increased user engagement, and final conversions.

Course location:

  • Online training course, Wednesday
    March 25, 2020

Majestic Blog

Old (Classic) Guard vs New Blood - Social Media Marketing Edition

Majestic blogTwo generations, with two different sets of perspectives and life experiences, joined Dixon Jones to discuss the best approaches to Social Media Marketing (SMM).

Transcript of this webinar is posted on's blog.

Webinar location:

  • Online event, Wednesday
    March 25, 2020

If you would like us to speak at your conference, webinar, or other event on the topics of search engine optimization (SEO), information architecture (IA), user experience design, or any other website usability topic, please fill out our contact form or call us at 847-426-4256.

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