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Search engine optimization and UX design conferences

Omni Marketing Interactive has been featured at search engine marketing and web design conferences worldwide. Our Search Engine Optimization (SEO) Director, Shari Thurow, has been a top-ranked conference speaker for 20+ years.

Below are links to search engine conferences and other events we will be speaking at:

Search Marketing Expo Click to go to Search Marketing Expo web site

Search-Engine Friendly Web Design (Session)

Smart (and successful) web designers know that optimizing site design for search engines is both essential and a savvy move. Search engines are the starting point for most Internet users, and if your site is difficult for Google, Bing or other engines to "read," it's never going to work for your human visitors, either.

Attend this session and learn how to create search engine-friendly sites that are equally appealing to human visitors.

Includes guidelines & best practices in preparing for the Mobile First Index.


Search-Engine Friendly Mobile Design & Development
(Training Workshop)

Learn how to create mobile-friendly sites and applications (apps) that are equally appealing to mobile search engines and human visitors.

Mobile optimization ensures that mobile visitors have an experience optimized for their mobile device. The mobile experience includes findability -- how quickly and easily mobile users can find your products, services, and apps via mobile search engines.

This mobile SEO workshop will show you how to establish and develop a "natural" mobile SEO strategy -- increasing your mobile search engine visibility and conversions.


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World Information Architecture  Day 2017

Content Curation: Human Users vs. Technology

Content should be meaningful to both people and technologies. Many online technologies, such as artificial intelligence (AI), interpret the information on digital documents and present it to their human users.

Learn content-curation techniques that make your digital content more meaningful to both people AND technologies.

Session includes:

  • 6 curation steps
  • List of curation tools
  • How to curate navigation links to make content more relevant
  • Information architecture (IA) activities to help ALL users accurately interpret content & context
  • Updated information-seeking goals & interactions
  • Downloadable worksheets
  • Bibliography

Conference location:

  • Kent State University Student Center
    Kent, OH
    February 20, 2017

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Mastering Mobile Digital Marketing

Mobile UX: Guidelines & Best PracticesNext 10x Conference logo

Increase your mobile search engine visibility & conversions by attending this unique mobile event!

This session will show solutions to the most common mobile usability & user experience (UX) problems. Includes before-&-after examples that can be applied to your mobile website (or app).

Conference location:

  • The Colonnade Boston Hotel
    Boston, MA
    April 5, 2017

Association for Information Science & Technology (ASIS&T) WebinarASIS&T logo

How to Prepare Digital Documents for the Mobile-First Index: Supporting Gestures & Preventing Errors

Google announced that the earliest time the full Mobile First Index can launch is 2018.

Once this major update rolls out, if your desktop website's content is not present on your mobile website, your academic and/or library website will not appear in Google's index & search listings.

How does the Mobile First Index impact academic & library websites with a variety of digital documents? How will this affect the mobile user experience (UX)?

In this webinar, search-optimization pioneer & veteran Shari Thurow will help you:

  • Prepare digital documents for the Mobile First Index. How to prepare different types of digital documents...without sacrificing UX for tablets & desktop/laptop computers.
  • Accommodate the 4 most important mobile gestures. Touch/tap, double tap, scroll, swipe.
  • Fix common mobile errors. Accidental touches, confusing navigation, poor accessibility, ineffective forms.
View before-&-after examples so you can learn from other mobile-friendly websites. Webinar also includes tools, guidelines, & a downloadable bibliography to help you improve your mobile web presence.

Webinar date & time:

  • July 26, 2017
    Wednesday, 9:00 am CST

Abbott Annual Digital Summit Abbot logo

How to Create & Maintain Successful SEO & User Experience (UX)

Focusing on a great user experience (UX) makes your website (& applications) more appealing to both human users & machine-learning technology.

Improving your website's UX is also one of the most cost-effective ways to increase engagement, leads, sales, & customer satisfaction.

Search engine optimization (SEO) is part of an effective user experience...including mobile SEO. In this session, search expert Shari Thurow will show you how to:

  • Optimize your search listings
  • Increase relevancy of page content
  • Help artificial intelligence (AI) accurately interpret your site's content
  • Encourage link development & social citations

For people with intermediate- to advanced-levels of SEO & UX skills.

Event Location:

  • Chicago, IL
    October 16-17, 2017

US Search Awards

US Search Awards 2017 - imageU.S. Search Awards
Award ceremony to recognize and reward organizations, agencies and individuals based or working in the US search and digital marketing industry. Omni Founder Shari Thurow is a judge and a presenter.

Event Location:

  • Treasure Island Hotel
    Las Vegas, NV
    November 8, 2017

If you would like us to speak at your conference, webinar, or other event on the topics of search engine optimization (SEO), information architecture (IA), user experience design, or any other website usability topics, please call us at 847-426-4256.

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